from nose to tail
A Pet Insurance campaign highlighting the benefits of the product
I was the lead creative on a campaign for Pet Insurance which was briefed in to increase awareness of our product benefits, by driving people to our website and converting quotes to sales.
development
We explored some early concepts that look at how to bring our pet insurances product benefits to life visually in an engaging way, that lands the hook up front and uses humorous visuals to create memorable ads.
As this was a digital campaign, we focused on social channels first - Story, in-feed and reels
final outcome
We created a range of ads which showcased the number of benefits Sainsbury’s Bank pet insurance offers.
We used stock photos and video footage featuring close-ups of animal’s adorable features to help create thumb-stopping visuals that emphasise the ‘from nose to tail’ breadth of cover.
the creative significantly drove better sales results