VIPets
Pet Insurance campaign promoting our ‘save up to’ proposition
I was part of the design team involved in creating this campaign to promote the ‘save up to’ proposition. Saving was the hero message, and was supported with benefits messaging.
We used insight on Pets and pet ownership to inform our concept ideas
We chose to develop the VIPets concept and I looked at how this could be rolled out across all print assets.
This was an early concept, playing with the typography to highlight the VIP whilst also ensuring we said ‘Pet’.
The layout of the poster was inkeeping with all previous price led posters, making sure that price was the leading message as research and previous campaign performance has shown that price is a key factor when choosing provider
development
This was a campaign across print instore, social and web
final outcome
This concept allowed us to position Sainsbury’s Bank Pet Insurance as another way to treat them like a VIP, by highlighting the premium care and benefits your pet can receive from our cover, whilst also saving pet owners money. It’s a fresh and original take on pet insurance, framing it as VIP treatment for pets.
